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How to Fix Poor Core Web Vitals for Better Marketing

A fast, stable, and user-friendly website is no longer optional—it’s a must. Google’s Core Web Vitals are key performance metrics that measure how quickly your site loads, how responsive it is, and how stable it feels to users. Poor Core Web Vitals don’t just frustrate visitors; they also hurt your SEO rankings and lower your marketing ROI.

The Three Core Web Vitals
  1. Largest Contentful Paint (LCP) – Measures loading speed. A slow LCP means users wait too long to see your main content.
  2. First Input Delay (FID) – Measures interactivity. A high FID means users experience lag when trying to click or type.
  3. Cumulative Layout Shift (CLS) – Measures visual stability. High CLS occurs when elements unexpectedly shift on the page.

How to Fix Poor Core Web Vitals
  1. Optimize Images and Media
    Compress images and use next-gen formats like WebP to speed up loading.
  2. Improve Server Response Time
    Use fast hosting, caching, and a content delivery network (CDN) to reduce delays.
  3. Minimize JavaScript
    Limit heavy scripts and remove unused code to improve interactivity.
  4. Use Proper Dimensions for Images and Ads
    Set fixed width and height to avoid unexpected layout shifts.
  5. Leverage Lazy Loading
    Load images and videos only when they’re visible on the screen.
  6. Test with Google PageSpeed Insights
    Continuously monitor your performance and address issues immediately.
Why This Matters for Marketing

A site with excellent Core Web Vitals provides a smoother experience, builds trust, and keeps users engaged. Better performance translates into lower bounce rates, higher conversions, and improved rankings on Google—all of which directly impact your marketing success.

EDM33’s Optimization Expertise

At EDM33, we specialize in improving website performance for businesses that want better marketing results. Our team applies proven technical and creative strategies to ensure your site meets Core Web Vitals standards and maximizes ROI.

Ready to Boost Your Website Performance?

Don’t let poor Core Web Vitals drag your marketing down. A faster, more stable site means better results for your business.
Contact EDM33 today at +65 6016 1685  or email enquiry@edm33.com