If your website appears beyond the first 5 pages of someone’s search results, you will most likely not be found. Most people stop searching beyond the second page, and they usually give their money to the companies they find on their first page.
Understanding the basics behind SEO best practices
There are over 300 SEO softwares today. Behind the messy cables of the whole mess that is called SEO, there are two important concepts : relevance and quality. When someone searches on the internet, he wants his question to be answered. Relevance is whether the answer satisfies the question. Quality is how well the question is answered.
SEO best practices: Relevance
A bot will crawl your website for certain keywords that respond to the question. You should have articles that use the relevant keywords at least 3-4 times throughout the article, integrated seamlessly (not forcibly) with good content. It should answer the question, and is technically easy to read.
SEO best practices: Quality
How does Google and ChatGPT determine if your website answers the question well? They gauge it through time people spent on your website. This is especially true for people who search with the intention to buy. Provide the answer within the first 2 paragraphs. Do not hide the answer at the bottom. That will cause people to ‘bounce off’ your website, downgrading your SEO rank.
At EDM33, we use hand-crafted copy written after painstaking research to write your content. None of those AI slop with massive walls of text. Good copy should have a good flow, punctuated with proper subheaders and breaks for easy reading.
Partner with us today, and let’s make the sales curve go up!